To get a better idea on the issues and the potential opportunities for improvement, we created journey maps to depict an entire experience, from ordering the food to disposing the package after the meal, and noted our feelings and emotional states during each stage.
During the affinity clustering activity, we noticed many overlaps in food quality, package disposal after meal consumption, and sustainability.
This led our team to wonder:
How might we minimize food leakage and maintain the same food temperature upon delivery to ensure a pleasing user experience?